- Online marketing tool allows real estate consumers to virtually remodel and redecorate their home before buying -

(SALT LAKE CITY, Utah) Obeo, a leading provider of full-service residential real estate online marketing products in North America, today announced the release of HomeSite, a next-generation online marketing tool that allows real estate buyers to make significant virtual changes to a home’s appearance through the listing itself.

Although it is what it sounds like a Web site for a home HomeSite offers more than just a virtual tour. It was created to help real estate practitioners effectively captivate the imagination of the more than 80 percent of real estate consumers who search online. HomeSite provides the listing agent with a dynamic and interactive property-listing marketing solution that features a high-definition, full-screen viewer plus the functionality of SpaceDesigner, a floor plan with drop-and-drag capabilities; and the consumer-engaging StyleDesigner, which allows buyers to virtually remodel the home to their hearts content. Online consumers can literally sit back and enjoy a property tour in a full-screen theater experience.

Buyers want real estate professionals to speak the same language as the retail brands they already know and love. Brands like Target, Nike and Apple have shown the profit potential of creating brands consumers identify with and value, said Glade Jones, Obeo CEO and president. By integrating these two features, Obeo is eliminating the disparity between the current real estate agent-centric approach and the consumer-favored buyer-centric retail model, which has long been a disappointing gap for buyers.

With Obeo HomeSite, Jones continued, buyers can personalize a home online like they can a car at BMW.com. Its the most engaging and interactive platform that exists on the Web for real estate today.

Through the power of www.obeo.com, this new product technology is further enhanced by Obeos top-ranking exposure platform that includes listing syndication to the top real estate listing sites, which places the property in front of millions of consumers eyes.

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Since its evolution from 360 House to Obeo in 2005, the Salt Lake City, Utah-based company has become the largest supplier of full-service residential real estate online marketing products in the United States and Canada. The Latin word for to go to or to encompass, Obeo provides Realtors, homebuilders, land developers and property managers with customized online marketing solutions and offline sales tools. To find out more, go to www.obeo.com