Obeo President and CEO Joins Real Estate’s Top Thinkers at RISMedia Annual Leadership Conference

- Networking event educates attendees on becoming information leaders in today’s market
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(SALT LAKE CITY, Utah) Glade Jones, Obeo president and CEO, will be a featured panelist at RISMedia’s 19th Annual Leadership Conference September 3-4 at The Roosevelt Hotel in New York City.

RISMedia’s Leadership Conference is a high-level, networking and educational event for America’s real estate and relocation leaders held annually in New York City. The conference focuses on building stronger real estate and relocation businesses and the future of the industry. This year’s event will educate attendees on best practices and business development ideas to become information leaders in today’s real estate market.

As a featured panelist, Jones will take part in the September 4 morning session from 9 a.m. 10:15 a.m., “Marketing Yourself to Build a Strong Brand Presence.” This session will be led by facilitator Brian Wildermuth, founder and president of SharperAgent, and will offer attendees tips, tricks and advice from some of the real estate industry’s top marketing pros on how to brand yourself for success.

“The core goal of advertising is to create a brand strong enough to generate sales, create loyalty and move culture,” Jones said. “Advertisers strive to persuade consumers to envision themselves using their product taking psychological ownership.

“Obeo has cultivated its own distinct brand that brings this concept into the world of buying and selling real estate,” Jones continued. “The fundamental idea behind our approach is that any time you can personalize the buying experience, the consumer will meet you halfway, bringing a part of their unique selves into the process.”

Obeo is a leading provider of full-service residential real estate online marketing products in North America. Some of Obeo’s most recent offerings are StyleDesigner and HomeSite, a next-generation online marketing technology that allows real estate buyers to make significant virtual changes to a home’s appearance through the listing itself. Other conference highlights include a welcome reception, interactive breakout sessions and an evening of networking with colleagues. And taking place at The Roosevelt Hotel, the conference is nestled among the Empire State Building, 5th Avenue shopping and the world-famous shows on Broadway, where guests are just steps away from many of New York City’s biggest attractions.