Author Archives: Brent Gray

What does Simon Cowell know about marketing properties online? A lot!

During a 60 Minutes TV interview, Simon Cowell was asked if he created American Idol in order to gain celebrity status. In other words was Simon’s goal to become famous?   Simon answered that he didn’t really care about being a celebrity. He created American Idol simply to sell records for his record company – [...]

Keep Your Chin Up!

I can hardly believe it, but 2008 is just about over — Where DID it go, anyway?! — and certainly most of us have faced our share of challenges, but there are reasons to be optimistic! Indeed, despite the obvious economic challenges of 2008, there are some things worth smiling about. According to Craig Hovey, [...]

Every down cycle is just the beginning of the next up cycle!

Nobody would deny that it’s a crazy residential real estate market out there that is fraught with frustration, confusion, fear and turmoil. However, it would only require a small adjustment to one’s perspective to see that opportunities abound! As real estate consultant John Burns said, “Remember, every down cycle is the beginning of the next [...]

A scary Halloween this year?

A scary Halloween this year?

Internet Even More Important to Prospective Home Buyers

The California Association of Realtors recently released its annual “Survey of California Home Buyers” and some of the statistics are enlightening, especially if you are a real estate agent trying to list or sell homes in today’s tough market. An article published this morning by Inman News provides several interesting insights into the CAR survey. [...]