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	<title>Obeo Blog &#187; American Idol</title>
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		<title>What does Simon Cowell know about marketing properties online? A lot!</title>
		<link>http://blog.Obeo.com/2009/01/simon-cowell-marketing-properties-online-lot/</link>
		<comments>http://blog.Obeo.com/2009/01/simon-cowell-marketing-properties-online-lot/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 19:52:14 +0000</pubDate>
		<dc:creator>Brent Gray</dc:creator>
				<category><![CDATA[From the Top]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[HomeSite]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Simon Cowell]]></category>
		<category><![CDATA[Styledesigner]]></category>

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		<description><![CDATA[During a 60 Minutes TV interview, Simon Cowell was asked if he created American Idol in order to gain celebrity status. In other words was Simon&#8217;s goal to become famous?   Simon answered that he didn&#8217;t really care about being a celebrity. He created American Idol simply to sell records for his record company &#8211; [...]]]></description>
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